Privacy Policy

The Balance Club by LK is committed to respecting the privacy of our site visitors and customers. We fully appreciate and respect the importance of privacy on the Web. In this Privacy Policy we explain how we collect, use, disclose and secure personal information about you trough along with our related websites, applications, electronic communications like email, text messages and other services provided by us. This is all in agreement with Belgian and European data protection and privacy regulations. This privacy policy is applicable on this website, our Services and on all relationships between us and our potential customers and/or business partners.

By using our services, you consent to the processing of your personal information as set forth in this Policy. In the further text, we will refer to our website, our videos, our shop, our mobile applications, our electronic communications like email and our text messages by using the term our “Services”.

Who are we?
This privacy policy is applicable on all our websites:

BV Dakconstruct, acting under the name here as “The Balance Club by LK or The Balance Club”, with its registered office at 2200 Herentals, Dikberd 28, Belgium, with company registration number 0883.648.620, is responsible for processing your personal data.

For all questions regarding this privacy policy or the processing of your personal data, please contact us at

Collected information
We collect personal information about and from our users, via our Services in a variety of ways. We only collect the personal data necessary for the execution of our activities. We process different kinds of personal data, depending on which service you buy or use on this website. These data include (this list is not exhaustive):

  1. Contact details: Like name, address, telephone number, email address, company name, registration number, social media accounts etc.
    Why? We collect and process your personal information to answer your questions, for marketing purposes and to keep you updated on newest videos, challenges or products. We use your information with the intention to serve you in the best way possible. We also process your personal information in order to execute on your orders and/or purchases and/or subscriptions.
    We might also use your personal data to publish your reviews of our Services or products online. We might post reviews for commercial purpose. Your personal information is also processed when you react to content that we post.
    Legal grounds: Implementation of the agreement and consent.
    Retention period: We keep your personal data as long as you are a member of our Services or up until 12 months long, unless you demand us to delete your data. We will delete your data as you asked, unless the law requires different actions. The information that we collect for direct marketing will be stored up until you unsubscribe from our newsletter.
  2. Invoicing and financial details: When you register for an account with us, we will collect the information you provide, such as your name, screen name, email address, billing address, telephone number, bank records and balance due.
    Why? We collect this data to process your payment.
    Legal grounds: Implementation of the agreement and consent.
    Retention period: We store your data for 7 years because we are obliged by law to do so.
  3. Technical information: Like most online services, we automatically receive standard technical information when you interact with us, which can be personal information, including browser and device information such as unique device identifiers, IP addresses (which may identify your general geographic location), mobile phone carrier, browser types and the date and time of your interactions. We also receive information such as which website pages you visited on our website and how much time was spent on the specific page.
    Why? We collect your technical data to tailor our websites and Services to general use and to improve them for the future.
    Legal grounds: Legitimate interest and consent.
    Retention period: We keep your personal data as long as you are a member of our Services or up until 12 months long, unless you demand us to delete your data. We will delete your data as you asked, unless the law requires different actions. The information that we collect for direct marketing will be stored up until you unsubscribe from our newsletter.
  4. Cookies: Cookies are small text files that are placed on your computer to help the site provide a better user experience. Mainly they are used to retain user preferences, to passively collect demographic information and monitor advertisements and other activities. In general, cookies will make your browsing experience better and more personalized. Our Services may use different kinds of cookies and other types of local storage (such as browser-based or plugin-based local storage). However, if you would prefer to disable cookies, the easiest way to do this is to disable cookies in your browser. For this, we suggest consulting the Help section of your browser. Please be aware that if you disable or reject cookies, some features may not work properly.
Company Cookie name Purpose Expiration time
Google NID Contains a unique ID that Google uses to remember your preferences and other information, such as your preferred language (e.g. Dutch), how many search results you want to show per page (e.g. 10 or 20) and whether or not you want Google’s SafeSearch filter switch. 183 days
Google _GRECAPTCHA This cookie is placed by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when run for risk analysis purposes. 6 months
Uncode uncodeAI.screen, uncodeAI.images, uncodeAI.css To run the adaptive imagery system, Uncode uses 3 technician cookies. These cookies contain runtime information about the viewport and screen resolution; this data is used with each page refresh to calculate the correct adaptive images. No personal data is stored in these cookies. session time

The use of your information
We use personal information in different ways to be able to provide you our Services and to be able to manage and operate our business. Here is how we use your information:

  1. Communications: we communicate with you for Services-related purposes, therefore we will use your personal information. For example when you have questions or when you email us with some kind of problem, we may respond to the email address you have provided. Another example, we may send you an email to the email address you provided or text messages, to verify your account and/or for informational and operational purposes, such as customer service, system maintenance, account management and other Services- related purposes.
  2. Marketing: we may use personal information about you for marketing purposes, such as sending you promotions that you might find useful and valuable about our Services. When your consent is required under applicable law, of course we will ask you for it.
  3. Services-related usage: by viewing videos via our Services, you agree we can track your video viewing history. We use your personal information here for a number of reasons, like analyzing how you use our Services, so we can learn and adapt our Services to your needs and wants. This is to better our Services and to provide and support our Services. We may track what online audio, visual and audiovisual content has been viewed in general by our public or by an individual user.
  4. Improvement of our Services: we use personal information to analyze and collect preferences of our customers and usage trends, to collect data for analyzing the effectiveness of our Services. In general, we always want to improve our Services and develop better and new videos, workouts, products, services, features and functionalities.

Your consent is always freely given. You have the right to revoke this consent at all times. A retraction of your consent does not affect the processing of personal data (i) preceding the retraction, (ii) based on every legal ground for processing personal data and (iii) in case of legitimate interest for the processing of personal data.

Which data do we share with third parties?
We will not share your personal data with third parties without your explicit consent, unless we are obliged by law to do so or when this is necessary for business operations.

Currently we share your personal data with the following necessary third parties,

  • payment services:
    • we use Stripe to process all payments made via our Services. Stripe handles all payment card information and other information you provide to them in accordance with their privacy policy. When you make a payment via our Services, you authorize us to provide your payment card information to third party sites like Stripe. We also are bound to share information with other third parties who provide services to us, such as hosting, analytics, website management and support, information technology and other similar service providers.
  • website host:
  • server operator: Wordpress
  • newsletter service: Flodesk
  • other parties such as Zoom for meetings, etc.

Protection of your personal information
We have taken all necessary measures to protect your personal data against loss or against any form of unauthorized use. We will do everything within reason to protect the confidentiality of your personal data.

Your rights
You have multiple rights with regards to the personal information that is collected of you. If you wish to execute these rights, please contact us via
You have:

  • the right to inspect and copy your information
  • the right to change or rectify your information
  • the right to erase the information
  • the right to restrict the processing of the information
  • the right to object
  • the right to portability

When you wish to exercise your rights, we will first and foremost need to verify your identity. Therefore we are obliged to ask you for a copy of your electronic ID to add to your request.
The execution of your rights is of course free of charge. However, when your request is unwarranted or excessive, we can charge you a reasonable fee for the administrative costs that come with the execution of your rights. We can also not comply with your request and in that case, you will of course be informed about our motivations. Regardless, we will inform you about the follow up of your request within four weeks.
If and when this is included in European and Belgian regulations applicable to this situation, you have the right to file a complaint with the supervisory authorities. Here in Belgium, this is the DATA Protection Authority –

International users
Our Services are based in Belgium, in the European Union. Our office and servers are headquartered in the EU. We make no representation that our Service is appropriate or available for use outside of the EU. Where access to our Service is illegal, access to our Services from these countries or territories is prohibited. If you are visiting our website from the US or other regions with laws concerning data collection and use of these data, then please note that you are agreeing to the transfer of your personal information to the EU and processing globally. Accordingly, your personal information may be made available to law enforcement agencies in the EU under a court order or other applicable law. By providing your information to the website, you consent to any transfer and processing in accordance with this privacy policy.

This privacy policy is applicable from 12/12/2022 onwards. We can alter this privacy policy unilaterally at all times. Alterations will always be published on this website so that you are at all times informed of our policy.

Jurisdiction clause
This policy is governed, interpreted and executed in rule with Belgian law. In case of dispute, the case therefore falls under exclusive jurisdiction of Belgian law. The parties submit all their disputes arising out of or in connection with this policy to the exclusive jurisdiction of the Courts of Turnhout, Belgium.